علوم انسانی دریا
Somayeh Emadi; Zohrab Gohari; Mohammad Sajjadian
Abstract
The purpose of this study was to design a strategic map and implement swimming sports strategies in Fars province with a balanced scorecard approach. The research method is descriptive and applied in terms of purpose. Research data were collected in the field and in a mixed manner (quantitative and qualitative). ...
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The purpose of this study was to design a strategic map and implement swimming sports strategies in Fars province with a balanced scorecard approach. The research method is descriptive and applied in terms of purpose. Research data were collected in the field and in a mixed manner (quantitative and qualitative). The statistical population in the quantitative part, including the heads of the swimming boards of the province and cities and the managers of the clubs, was equal to 60 people and in the qualitative part, 12 experts. Due to the limitation of members, the statistical population was equal to the sample. The research tool was a researcher-made questionnaire whose validity was confirmed by 10 university professors and its reliability was confirmed by Cronbach's alpha test. (86/0 = α). Frequency percentage, logical induction method and strategic council were used to analyze the data. The results showed that in swimming province of Fars province, there are 4 perspectives of finance and development, customer, internal processes and growth and learning, 35 strategic goals and 38 criteria of determination. And 47 actions and initiatives were developed to achieve the goals. It can be concluded that the proposed model, in addition to implementing the strategy, has the ability to create the ground for achieving the long-term goals of Persian swimming.